Breastfeeding BASICS Easy-Read Guides With TEXT4VIDEO

Targeted teaching for breastfeeding success.


COPYRIGHT YEAR: 2014
PRODUCT DIMENSIONS: 5-1/2" X 8-1/2" Full-Color Guide
NUMBER OF PAGES: 20 pages per guide
Ages: 13 - Adult


Guide 1: Getting Ready  25 pack 
650B1 - English Booklet  
650SB1 - Spanish packet

Guide 1: Getting Ready
Why should I breastfeed my baby?
What kind of support do I need?
How can I get the best start?

TEXT4VIDEO clips include:
Guide 1: Getting Ready

Why Breastfeed?
Get Support
Get the Best Start


Guide 2: The First Few Weeks  25 pack 
650B2 - English Booklet 
650SB2 - Spanish packet

Guide 2: The First Few Weeks
How do I breastfeed my baby?
How does breastfeeding work?
What if I am having problems?

TEXT4VIDEO clips include:
Guide 2: The First Few Weeks

Get Comfortable
Hunger Signs
Self-Care Tips



Guide 3: Returning to School or Work  25 pack 
650B3 - English Booklet 
650SB3 - Spanish packet

Guide 3: Going Back to School or Work
Should I continue to breastfeed?
What should I do before I go back?
How do I pump and store my milk?

TEXT4VIDEO clips include:
Guide 3: Going Back to School or Work

Don’t Stop Yet!
Make a Plan
A Pumping Story


Breastfeeding BASICS easy-read guides with TEXT4VIDEO provide targeted teaching for young mothers throughout their breastfeeding journey. From late pregnancy and the first weeks after birth, to returning to school or work, this evidence-based information builds confidence and helps increase breastfeeding initiation and duration rates.

All three guides make it easy for moms to watch short inspiring videos right on their smartphone by simply texting a keyword to 99000. These videos feature young moms who have made breastfeeding work for them. Moms will also receive four text messages that provide timely and helpful breastfeeding tips. Great motivation for continued breastfeeding!