Marketing Consultant--Career Q&A: Professional Advice and Insight
SKU: FFM-BVL93218DVD
- Description
What is it like to be a marketing consultant? In this Career Q&A video interview, Fred Steinbach talks about his/her career path, what he does on the job, and the keys to success in the marketing. He also offers candid advice on breaking into the profession as well as insight into the industry's biggest challenges and how the field may change in the next ten years.
Length: 7 minutes
ORDER CODE: FFM-BVL93218
Copyright date: ©2015
Closed Captioned
Marketing Consultant: Main Duties and Responsibilities (00:17)
Fred Steinbach is a marketing consultant who handles accounts and brings in new business.
Marketing Consultant: Career Beginnings (00:33)
Steinbach was politically involved; he joined a consulting firm that worked for a gubernatorial campaign. Steinbach formed his own marketing company.
Marketing Consultant: Keys to Success (00:36)
Communication skills are crucial. A marketing consultant must understand a client and what will bring them business.
Marketing Consultant: Education and Certification Requirements (00:28)
Steinbach has a marketing MBA. He states that practicality has been helpful in his career.
Marketing Consultant: Workplace Atmosphere (00:38)
Steinbach traveled extensively during part of his career, but is now mostly in the office. Each associate is responsible for specific accounts, making long vacation difficult.
Marketing Consultant: Advice for Aspiring Pros (00:36)
A business or journalism major helps in marketing. An internship early in college also helps.
Marketing Consultant: A Day on the Job (00:40)
Marketers are out with clients between 10 AM and 2 PM; most can only get things done in the early morning or late afternoon.
Marketing Consultant: Industry Goals and Services (00:42)
Success depends on how many clients a marketing consultant can get and how good they are. A consultant will work with a wide variety of businesses.
Marketing Consultant: Industry Challenges (00:44)
Most clients think they know about marketing, creating challenges. Older people in marketing had to transition from a broadcasting focus to a digital focus.
Marketing Consultant: Looking at the Future (00:57)
Approximately 10 years ago, 80% of marketing leads came from TV or radio. Now, digital marketing creates over 50% of leads. Broadcast and newspaper advertising may die.
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