GoodBoy Clothing

GoodBoy Clothing was established in March 2014 in Flint, Michigan by resident Oaklin Mixon. Upon the auto industry's exit from Flint, followed by the water crisis that brought national attention, the city has been continually forced to reinvent itself. The resilient spirit that Oaklin Mixon shares with Flint is what sparked the idea for GoodBoy Clothing. GoodBoy offers multiple apparel and accessory collections developed in-house and through collaborations with artists, designers and seamstresses.

Length: 28 minutes

ORDER CODE: FFM-BVL203043

Copyright date: ©2019

Closed Captioned

GoodBoy Clothing (03:29)
In 2018, fashion apparel and accessory e-commerce sales reach $102 billion in the U.S. Gary Bredow tries on a bomber jacket. Oaklin Mixon discusses his first sale; customers define the brand for themselves.

Message Through Fashion (04:16)
Mixon's brand name represents his core values. He discusses starting GoodBoy and production. Lata Vonbrockdorff describes quality apparel and offers advice for those interested in sewing.

Business Growth and Management (04:20)
Mixon discusses moving from vendor events, to online sales, to a brick and mortar store; keep websites simple. Mixon explains managing product, offering an experience, and taking risks.

Flint, MI Small Business (04:38)
Jared Braun is in charge of production; he likes expression. Mixon discusses foot traffic, marketing, entrepreneurial growth, and the impact of the water crisis. He takes Bredow on a tour of downtown and shares memories.

Revenue and Marketing (06:54)
Mixon discusses branding, revenue, utilizing social media, influencers, and the future of GoodBoy; fashion is a culture. Mixon's children inspire creativity and drive. See a preview of the next episode.